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25 – 26 July 2024

Hall 5, Ground Floor, Kuala Lumpur Convention Centre

The 8th Selangor ASEAN Business Conference (SABC) 2024 positions Selangor as a crucial player in driving ASEAN’s economic prosperity through strategic connectivity and resilience. While Southeast Asia boasts promising trade agreements and regional expansion, low intra-regional trade and investment remain hurdles to sustained growth. Selangor’s commitment to becoming a smart, livable, and prosperous state by 2025, as outlined in its RS-1 plan, positions it as a gateway for ASEAN’s economic advancement. SABC 2024 aims to unlock market access, enhance intra-regional trade and investment, and solidify Selangor’s role as a key driver in achieving these goals. Aligned with the theme of the ASEAN Chair, Lao PDR, SABC 2024 emphasizes the crucial role of connectivity and resilience in shaping the region’s prosperous future. Ultimately, Selangor aspires not only to advance its own economy but also to significantly contribute to the collective growth and strength of ASEAN.

Featuring alongside the 4th Selangor Investment and Industrial Park Expo, the region’s only dedicated expo for investment and industrial parks, this event will provide in-depth insights into investment opportunities, infrastructure, available land, and business support services in Selangor, Malaysia, and across ASEAN.

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SABC’s Hosted Delegates Programme

EntitlementCriteria
  • 2 nights’ stay in the Official Hotel with daily breakfast.
  • 2-way airport transfer (KLIA  Official Hotel).
  • Tailored SPARK 2024 Exhibition Tour.
  • Invitation to SIBS 2024 Networking Reception.
  • Opportunity to visit selected industrial parks/areas in Selangor.
  • International delegates only
    (excluding those from Malaysia).
  • Delegates must include business owners, entrepreneurs, investors, government officials, industry professionals, academics & researchers.
  • Delegations should consist of 3-5 members, led by a senior leader.
  • Smaller groups may register individually as industry attendees.

Why You Should Be Part of SABC 2024?

Network: Meet key players and potential partners to expand or collaborate in ASEAN.

Stay informed: Learn about the latest trends, challenges, and opportunities in ASEAN's economy, especially regarding market access, trade, and connectivity.

Gain knowledge: Attend talks and workshops from experts to navigate the ASEAN business landscape.

Discover opportunities: Find new business options and emerging markets in ASEAN, fueled by Selangor's ambitions and the RS-1 plan.

Contribute: Participate in discussions and efforts to shape ASEAN's economic future.

SABC Themes (2024 - 2017)

2024

Selangor, the Key of ASEAN: Accelerating Prosperity through Strategic Connectivity and Resilience

The 8th Selangor ASEAN Business Conference (SABC) 2024, themed “Selangor, the Key of ASEAN: Accelerating Prosperity through Strategic Connectivity and Resilience,” underscores Selangor’s strategic importance in ASEAN’s economic landscape. Southeast Asia, as it moves towards becoming the world’s 4th largest economy by 2030, is witnessing the benefits of the Regional Comprehensive Economic Partnership (RCEP) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Additionally, East Timor’s accession to ASEAN and the progress of the U.S.’s Indo-Pacific Economic Framework for Prosperity (IPEF) are set to further invigorate the region’s trade dynamics.

Despite these developments, ASEAN continues to grapple with challenges of economic integration, marked by low intra-regional trade and investment cooperation. Addressing this issue is crucial for the region’s sustained growth and resilience. Against this backdrop, Selangor’s First Selangor Plan (RS-1), already yielding results, exemplifies the state’s commitment to enhancing its role in the regional economy. The plan focuses on transforming Selangor into a smart, livable, and prosperous state by 2025, thereby reinforcing its position as a gateway for ASEAN’s economic advancement.

SABC 2024, aligning with this vision, aims to provide a robust platform for discussions on market access, regional economic integration, and entrepreneurship. The conference seeks to delve into strategies that can enhance intra-ASEAN trade and investment, positioning Selangor as a key driver in realising these objectives. By fostering dialogues among key economic players, stakeholders, and thought leaders, SABC 2024 aspires to catalyse actionable insights and collaborative efforts for ASEAN’s economic future.

With Lao People’s Democratic Republic as the Chair of ASEAN this year, SABC aims to complement Lao PDR’s theme of “ASEAN: Enhancing Connectivity and Resilience.” This synergy of themes reflects a collective ambition to fortify ASEAN’s economic framework, emphasising the crucial role of strategic connectivity and resilience in shaping the region’s prosperous future. Selangor’s prominent position within this framework underscores its aspiration to not only advance its economic landscape but also significantly contribute to the collective growth and strength of ASEAN.

2023

Selangor, Epicentre of ASEAN: Leveraging Diversity, Catalysing Opportunity, Creating Prosperity

The 7th Selangor ASEAN Business Conference (SABC) 2023 reimagines Selangor as the ASEAN epicentre – capitalising on previous successes to drive diversity, seize opportunities, and promote regional prosperity. As Southeast Asia stands to become the 4th largest global economy by 2030, Selangor’s strategic location, economic strength, and thriving investment landscape make it the ASEAN gateway. Under the “Selangor, Epicentre of ASEAN” theme, SABC 2023 serves as a platform for discussions on market access, regional integration, and entrepreneurial potential – bringing together key players and thought leaders at the Selangor International Business Summit (SIBS).

2022

Selangor, Gateway to ASEAN and Beyond: From the Heart of Malaysia’s Economy To the Heart of Southeast Asia’s Economy

Initiated discussion on a myriad of topics concerning the region such as market access, regional economic integration and entrepreneurship.

2021

Sustaining Growth Within ASEAN Through Innovation

The global pandemic has restricted movement on a personal and an economical scale, resulting in a unique opportunity where “Survival of the Fittest” became a New Norm for the global economy. According to the World Bank, Malaysia is set to fare better than other ASEAN countries, with timely decisions on the economy, an effective public health response and a robust macroeconomic policy support all helping to weaken the pandemic’s effect. Malaysia became the main beneficiary to date in which foreign investors relocated their manufacturing bases, with Selangor as the epicentre of these new growing and expansion opportunities, leading the charge in Malaysia towards the 4th Industrial Revolution.

2020

ASEAN: A Beacon Of Light In A Pandemic-hit World Economy

Initiated discussions on opinions and expert advice regarding key issues affecting ASEAN member countries in the light of a pandemic-hit world economic scenario and ASEAN’s response to it.

2019

Towards Enriching The ASEAN Economic Community

Initiated discussions on the ASEAN Economic Community Vision 2025, with strong emphasis on creating a cohesive and competitive environment that is innovatively dynamic through an economic strategic alliance. Also included a panel session on REP and how the agreement may bring threats and opportunities tone business communities.

2018

Driving Sustainable Economic Growth Within The ASEAN Economic Community

Took on current issues and opportunities that impact the business landscape in ASEAN. Featured panel discussions that analysed market insights as well as trends, with the primary aim of driving sustainable economic growth within the ASEAN Economic Community (AC). Key topics themed; Food for Thought, Deciphering ASEAN, ASEAN Economic Integration, Entrepreneurship (Youth & Women), Halal and Belt & Road Initiative (Mandarin session)

2017

Gateway To Trade & Investment Opportunities In ASEAN

Encompassing key industries such as Food & Beverages, Life Sciences and Bio-technology. During that year, SABC also included a 1-day industrial site visit to Pulau Indah (Selangor’s Halal Hub and Selangor Bio Bay)

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A Few Words from Our Notable Speakers

In progressing towards the planned target of high-income country status by 2024, Malaysia might want to focus on productivity growth with structural reforms to move up the value chain and improve skills as the leader of Digital ASEAN.

Prof. Hidetoshi Nishimura

President of Economic Research Institute for ASEAN and East Asia

To succeed, we need to draw on foreign investment and what is required is to strengthen ourselves, especially in terms of stability, quality workforce and incentives we can provide.

Tan Sri Datuk Kamal Salih

Former Chairman of Malaysia Institute of Economic Research (MIER)

ASEAN also had “multiple gears”, with Singapore on the one side, countries like Myanmar on the other side of the spectrum and of course, not forgetting Malaysia.

Dr. Nungsari Ahmad Radhi

Economist

When we think about the future of business, we must really think into account the hopes and the dreams of the young people. So we must do business in a manner that is sustainable.

Dato’ Sri Idris Jala

President and Chairman PEMANDU Associates, Malaysia 

What COVID-19 has done is, I think, accelerated that belief or strengthened and cemented that belief that digital is indeed the way forward.

Dr Mohammad Fahmi Ngah

Managing Director, SSDU Innovations Sdn Bhd, Malaysia

In all three divisions, Malaysia is one of the very few countries in the world where we are very well represented with footprints.

Raymond Lim

Head of Country, Airbus Malaysia

ASEAN has many strengths, one of which is the extensive Free Trade Agreements (FTAs) with many countries in the region. Whether it be ASEAN FTAs, bilateral FTAs or the RCEP agreement, they help connect ASEAN with their major trading partners and should be capitalised upon.

Ms. Pimchanok Vonkorpon

Director General Trade Policy and Strategy Office, Ministry of Commerce, Thailand

Prospects for ASEAN are relatively positive in spite of the unpredictable virus evolution, and if governments do not retreat behind borders but remain open and outward-looking.

Dr. Jayant Menon

Visiting Senior Fellow ISEAS-Yusof Ishak Institute, Singapore

The systematic role of the Government should be not only as the backbone, the bearing of the success of partnership between enterprises, private sector, SMEs, and financial partners but also as the identifier of the overall growth.

Heru Dewanto

President of Institution of Engineers Indonesia (PIl), Indonesia

Malaysia or Selangor’s role as a gateway to ASEAN is attributed to its geographical location, and its educated workforce makes Malaysia a desirable destination for Foreign Direct Investment (FDI).

Mr. Alex Feldman

President & CEO of US-ASEAN Business Council

In progressing towards the planned target of high-income country status by 2024, Malaysia might want to focus on productivity growth with structural reforms to move up the value chain and improve skills as the leader of Digital ASEAN.

Prof. Hidetoshi Nishimura

President of Economic Research Institute for ASEAN and East Asia

To succeed, we need to draw on foreign investment and what is required is to strengthen ourselves, especially in terms of stability, quality workforce and incentives we can provide.

Tan Sri Datuk Kamal Salih

Former Chairman of Malaysia Institute of Economic Research (MIER)

ASEAN also had “multiple gears”, with Singapore on the one side, countries like Myanmar on the other side of the spectrum and of course, not forgetting Malaysia.

Dr. Nungsari Ahmad Radhi

Economist

When we think about the future of business, we must really think into account the hopes and the dreams of the young people. So we must do business in a manner that is sustainable.

Dato’ Sri Idris Jala

President and Chairman PEMANDU Associates, Malaysia 

What COVID-19 has done is, I think, accelerated that belief or strengthened and cemented that belief that digital is indeed the way forward.

Dr Mohammad Fahmi Ngah

Managing Director, SSDU Innovations Sdn Bhd, Malaysia

In all three divisions, Malaysia is one of the very few countries in the world where we are very well represented with footprints.

Raymond Lim

Head of Country, Airbus Malaysia

ASEAN has many strengths, one of which is the extensive Free Trade Agreements (FTAs) with many countries in the region. Whether it be ASEAN FTAs, bilateral FTAs or the RCEP agreement, they help connect ASEAN with their major trading partners and should be capitalised upon.

Ms. Pimchanok Vonkorpon

Director General Trade Policy and Strategy Office, Ministry of Commerce, Thailand

Prospects for ASEAN are relatively positive in spite of the unpredictable virus evolution, and if governments do not retreat behind borders but remain open and outward-looking.

Dr. Jayant Menon

Visiting Senior Fellow ISEAS-Yusof Ishak Institute, Singapore

The systematic role of the Government should be not only as the backbone, the bearing of the success of partnership between enterprises, private sector, SMEs, and financial partners but also as the identifier of the overall growth.

Heru Dewanto

President of Institution of Engineers Indonesia (PIl), Indonesia

Malaysia or Selangor’s role as a gateway to ASEAN is attributed to its geographical location, and its educated workforce makes Malaysia a desirable destination for Foreign Direct Investment (FDI).

Mr. Alex Feldman

President & CEO of US-ASEAN Business Council

All quotes are taken from our past speakers during the previous conference.

Conference Topics

25 July 2024
9:00 am - 10:00 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Registration and Refreshments

25 July 2024
10:00 am - 6:00 pm
IKA Stage, Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Industri Kreatif ASEAN (IKA) Mini Showcase

25 July 2024
10:05 am - 10:35 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Opening Ceremony

Officiating Address
YAB Dato’ Seri Amirudin Bin Shari
Dato’ Menteri Besar Selangor (Chief Minister of Selangor)

Keynote Address
YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz
Minister of Investment, Trade & Industry (Malaysia)

Special Address
Mr. Oudet Souvannavong
President, Lao National Chamber of Commerce and Industry (LNCCI) / Chair, ASEAN Business Advisory Council Laos (ASEAN–BAC Laos)

Speakers
YAB Dato’ Seri Amirudin Bin Shari

Dato’ Menteri Besar Selangor (Chief Minister of Selangor)

YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz

Minister of Investment, Trade & Industry (Malaysia)

Mr. Oudet Souvannavong

President, Lao National Chamber of Commerce and Industry (LNCCI) / Chair, ASEAN Business Advisory Council Laos (ASEAN–BAC Laos)

25 July 2024
10:35 am - 10:45 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Presentation of Mementoes and Photography

25 July 2024
10:45 am - 11:15 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Networking Break

25 July 2024
11:15 am - 11:20 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Setting The Stage

Speaker
YBhg. Dato’ Hasan Azhari Bin Hj. Idris

Chief Executive Officer, Invest Selangor Berhad

25 July 2024
11:20 am - 11:40 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Driving Thailand’s Sustainable Growth: Developing Emerging Economic Sectors

Speaker
Mr. Worawan Wanwil

Minister-Counsellor (Commercial) & Director of International Trade and Promotion (DITP Malaysia), Royal Thai Embassy in Kuala Lumpur

25 July 2024
11:40 am - 12:00 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by Vietnam

Vietnam’s Manufacturing Momentum: Navigating Growth and Challenges in ASEAN.

Speaker
YBhg. Dato’ Theng Bee Han

President, Malaysia Business Chamber Vietnam (MBC) & Chairman and Assurance Partner, PwC Vietnam

25 July 2024
12:00 pm - 12:20 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by Indonesia

Indonesia Economy Outlook & Investment Opportunities.

Speaker
Mr. Hotman Wangi

President, Indonesia Trade Association (ITA) Malaysia

25 July 2024
12:30 pm - 2:00 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Networking Luncheon

25 July 2024
2:00 pm - 3:15 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Panel 1: “Redefining ASEAN's Trade Landscape: Insights into Emerging Global Partnerships”

This panel aims to examine the following points:

  1. Influence of FTAs on ASEAN Trade: Analysing how agreements such as RCEP, CPTPP and IPEF are reshaping trade opportunities and integration in the region.
  2. Exploring New Trade Prospects and Challenges: Assessing how ASEAN countries utilise FTAs for export growth and overcoming trade barriers.
  3. Private Sector’s Perspective on ASEAN business landscape: Discussing how the private sector and regional business associations can better collaborate to enhance economic progress and collaboration within ASEAN.
Moderator
Ms. Jukhee Hong

Executive Director, ASEAN Business Advisory Council Malaysia (ASEAN-BAC Malaysia)

Speakers
Mr. Chris Humphrey

Executive Director, EU-ASEAN Business Council (EU-ABC)

Ms. Josephine Romero

Senior Adviser, ASEAN Business Advisory Council Philippines (ASEAN–BAC Philippines)

YM Raja Badrulnizam Raja Kamalzaman

Senior Director (Strategic Planning Division), Malaysia External Trade Development Corp (MATRADE)

Mr. Kelvin Kee

Executive Director (International Business), Singapore Business Federation (SBF)

25 July 2024
3:30 pm - 4:45 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Panel 2: “Selangor, Gateway to ASEAN: Shaping the Regional Economic Landscape”

This panel aims to examine the following points:

  1. MNC Insights: Explore firsthand experiences of multinational corporations operating in Selangor, highlighting the impact of local policies on their business operations.
  2. Selangor’s Strategies: Learn about Selangor’s economic policies, including the First Selangor Plan (RS-1), from a state government representative, detailing how these initiatives support a robust business environment.
  3. Business Synergies: Discuss potential collaborations that leverage Selangor’s strategic location for regional and global business expansion.
Moderator
Ms. Yuki Aizawa

APAC Director & Malaysia Country Director, Women In Tech Global Movement

Speakers
YBrs. Ts. Saipolyazan M Yusop

Group Chief Executive Officer, Menteri Besar Selangor (Incorporated) (MBI Selangor)

Mr. Leo Chen

Executive Vice President, Chery Malaysia

Mr. Koay Tze Siang

Managing Director, Dell Technologies Malaysia

25 July 2024
5:00 pm - 6:00 pm
IKA Stage @ Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Networking at Selangor ASEAN Business Conference (SABC)

Sponsored by JLL

Conversation with
YB Nik Nazmi Nik Ahmad

Minister of Natural Resources and Environmental Sustainability of Malaysia

On "Investment and Sustainable Development in Malaysia"

Moderator
YBhg. Dato’ Johary Bin Anuar

Selangor Deputy State Secretary (Development) cum Director of UPEN

26 July 2024
9:00 am - 10:00 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Registration and Refreshments

26 July 2024
10:00 am - 6:00 pm
IKA Stage, Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Industri Kreatif ASEAN (IKA) Mini Showcase

26 July 2024
10:00 am - 10:10 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Welcome Speech

Speaker
YB Tuan Ng Sze Han

Selangor State Executive Councillor for Investment, Trade & Mobility

26 July 2024
10:15 am - 11:15 am
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Special Dialogue on Malaysia’s Leading Investment Destinations: “Leveraging Local Strengths for Regional Prosperity”

The dialogue will explore the following:

  • Regional Strengths in Malaysia: Showcasing unique economic opportunities and investment potential in key Malaysian states.
  • Strategic Initiatives: Detailing state-specific development plans aimed at boosting trade, investment and industry.
  • Collaborative Prospects: Exploring partnerships to align with ASEAN’s broader economic goals, enhancing regional connectivity and prosperity.
Moderator
Dr. Tricia Yeoh

CEO, Institute for Democracy and Economic Affairs (IDEAS)

Speakers
YAB Dato’ Seri Amirudin Bin Shari

Dato’ Menteri Besar Selangor (Chief Minister of Selangor)

YAB Tuan Chow Kon Yeow

Chief Minister of Pulau Pinang

26 July 2024
11:20 am - 11:40 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by Brunei

Fulfilling Wawasan Brunei 2035: Charting a New Course in O&G and Economic Diversification.

Speaker
Mr. Shazali Sulaiman

Chairman, Brunei Darussalam International Chambers Of Commerce And Industry / Partner, Shazali & Partners

26 July 2024
11:40 am - 12:00 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by Cambodia

Future-Forward Cambodia: Innovation Beyond Garments and Tourism.

Speaker
Oknha Pech Bolen

President, Young Entrepreneurs Association of Cambodia (YEAC) / Council Member, ASEAN Young Entrepreneurs Council (AYEC)

26 July 2024
12:00 pm - 2:30 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Lunch and Friday Prayer Break

26 July 2024
1:15 pm - 1:45 pm
IKA Stage, Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Thai Craft Talk by DITP

26 July 2024
2:30 pm - 2:50 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by the Philippines

Investment Opportunities in the Philippines.

Speaker
Ms. Norjamin Gallardo-Delos Reyes

Commercial Counsellor, Philippine Trade & Investment Center – Kuala Lumpur, Embassy of the Philippines in Malaysia

26 July 2024
2:50 pm - 3:10 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Pitch by Timor Leste

Timor Leste’s Path to ASEAN Integration: Opportunities and Challenges.

Speaker
Mr. Ezaquiel da Costa Babo

Director of Investment Promotion, TradeInvest Timor-Leste

26 July 2024
3:10 pm - 4:30 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Panel 3: “ESG & SDG Convergence in ASEAN: Zero Carbon Strategies and Socio-Economic Investment Dynamics”

This panel aims to examine the following points:

  1. ASEAN’s Carbon Neutrality and Zero Carbon Strategies: Evaluate how ESG practices contribute to ASEAN’s regional sustainability and carbon neutrality efforts, in line with ASEAN Strategy for Carbon Neutrality.
  2. Socio-Economic Impacts of ESG on Investment Decisions: Explore the influence of ESG’s social principles on investment choices and how they drive sustainable development within ASEAN.
  3. Financing ESG Initiatives: Address the challenges and opportunities in mobilising financial resources for ESG initiatives, vital for achieving ASEAN’s sustainable development and zero carbon objectives.
Moderator
Mr. Amir Isyam Abdul Rahim

Managing Director, IM Possible Solutions

Speakers
Dr. Renard Siew

Group Head of Corporate Sustainability, Yinson

Mr. Kiu Jia Yaw

Co-Chair, Malaysian CSO-SDG Alliance

Mr. Huynh Cong Thang

Co-Founder & CEO, Innovation Lab Company Limited (InnoLab Asia)

26 July 2024
4:30 pm - 5:00 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Closing Speech

Speaker
YBhg. Dato’ Hasan Azhari Bin Hj. Idris

Chief Executive Officer, Invest Selangor Berhad

26 July 2024
5:00 pm
Hall 5, Ground Floor, Kuala Lumpur Convention Centre

SABC Networking Cocktail

27 July 2024
10:00 am - 6:00 pm
IKA Stage, Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Industri Kreatif ASEAN (IKA) Mini Showcase

27 July 2024
12:10 pm - 1:10 pm
IKA Stage, Hall 5, Ground Floor, Kuala Lumpur Convention Centre

Batik Colouring with KARYANEKA

Disclaimer:

  • Invest Selangor Berhad © reserves the right to alter the content and timing of the programme in the best interest of the Conference and is not responsible for cancellations due to unforeseen circumstances.
  • The Organisers accept no responsibility for statements made orally or in written material distributed by any speaker at the Summit. In addition, the Organisers are not responsible for any copying, republication, or redistribution of such statements.
  • Programme as of 13th May 2024, 10.10 am.

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