Why Attend?
Discover the future roadmap of the ASEAN economic landscape
Take part in the discussion for economic integration, market access and new opportunities in the ASEAN region
Network with key economic leaders from around the world from both government and private sectors both physically and virtually
SABC Themes (2023 - 2017)
2023
Selangor, Epicentre of ASEAN: Leveraging Diversity, Catalysing Opportunity, Creating Prosperity
This conference will be bringing together prominent speakers, business leaders, trade-related associations and public sector trade policy developers annually to share and discuss key issues and current challenges faced by ASEAN countries such as market access, regional economic integration and entrepreneurship.
2022
Selangor, Gateway to ASEAN and Beyond: From the Heart of Malaysia’s Economy To the Heart of Southeast Asia’s Economy
Initiated discussion on a myriad of topics concerning the region such as market access, regional economic integration and entrepreneurship.
2021
Sustaining Growth Within ASEAN Through Innovation
The global pandemic has restricted movement on a personal and an economical scale, resulting in a unique opportunity where “Survival of the Fittest” became a New Norm for the global economy. According to the World Bank, Malaysia is set to fare better than other ASEAN countries, with timely decisions on the economy, an effective public health response and a robust macroeconomic policy support all helping to weaken the pandemic’s effect. Malaysia became the main beneficiary to date in which foreign investors relocated their manufacturing bases, with Selangor as the epicentre of these new growing and expansion opportunities, leading the charge in Malaysia towards the 4th Industrial Revolution.
2020
ASEAN: A Beacon Of Light In A Pandemic-hit World Economy
Initiated discussions on opinions and expert advice regarding key issues affecting ASEAN member countries in the light of a pandemic-hit world economic scenario and ASEAN’s response to it.
2019
Towards Enriching The ASEAN Economic Community
Initiated discussions on the ASEAN Economic Community Vision 2025, with strong emphasis on creating a cohesive and competitive environment that is innovatively dynamic through an economic strategic alliance. Also included a panel session on REP and how the agreement may bring threats and opportunities tone business communities.
2018
Driving Sustainable Economic Growth Within The ASEAN Economic Community
Took on current issues and opportunities that impact the business landscape in ASEAN. Featured panel discussions that analysed market insights as well as trends, with the primary aim of driving sustainable economic growth within the ASEAN Economic Community (AC). Key topics themed; Food for Thought, Deciphering ASEAN, ASEAN Economic Integration, Entrepreneurship (Youth & Women), Halal and Belt & Road Initiative (Mandarin session)
2017
Gateway To Trade & Investment Opportunities In ASEAN
Encompassing key industries such as Food & Beverages, Life Sciences and Bio-technology. During that year, SABC also included a 1-day industrial site visit to Pulau Indah (Selangor’s Halal Hub and Selangor Bio Bay)
A Few Words from Our Notable Speakers
In progressing towards the planned target of high-income country status by 2024, Malaysia might want to focus on productivity growth with structural reforms to move up the value chain and improve skills as the leader of Digital ASEAN.

Prof. Hidetoshi Nishimura
President of Economic Research Institute for ASEAN and East Asia
To succeed, we need to draw on foreign investment and what is required is to strengthen ourselves, especially in terms of stability, quality workforce and incentives we can provide.

Tan Sri Datuk Kamal Salih
Former Chairman of Malaysia Institute of Economic Research (MIER)
ASEAN also had “multiple gears”, with Singapore on the one side, countries like Myanmar on the other side of the spectrum and of course, not forgetting Malaysia.

Dr. Nungsari Ahmad Radhi
Economist
When we think about the future of business, we must really think into account the hopes and the dreams of the young people. So we must do business in a manner that is sustainable.

Dato’ Sri Idris Jala
President and Chairman PEMANDU Associates, Malaysia
What COVID-19 has done is, I think, accelerated that belief or strengthened and cemented that belief that digital is indeed the way forward.

Dr Mohammad Fahmi Ngah
Managing Director, SSDU Innovations Sdn Bhd, Malaysia
In all three divisions, Malaysia is one of the very few countries in the world where we are very well represented with footprints.

Raymond Lim
Head of Country, Airbus Malaysia
ASEAN has many strengths, one of which is the extensive Free Trade Agreements (FTAs) with many countries in the region. Whether it be ASEAN FTAs, bilateral FTAs or the RCEP agreement, they help connect ASEAN with their major trading partners and should be capitalised upon.

Ms. Pimchanok Vonkorpon
Director General Trade Policy and Strategy Office, Ministry of Commerce, Thailand
Prospects for ASEAN are relatively positive in spite of the unpredictable virus evolution, and if governments do not retreat behind borders but remain open and outward-looking.

Dr. Jayant Menon
Visiting Senior Fellow ISEAS-Yusof Ishak Institute, Singapore
The systematic role of the Government should be not only as the backbone, the bearing of the success of partnership between enterprises, private sector, SMEs, and financial partners but also as the identifier of the overall growth.

Heru Dewanto
President of Institution of Engineers Indonesia (PIl), Indonesia
Malaysia or Selangor’s role as a gateway to ASEAN is attributed to its geographical location, and its educated workforce makes Malaysia a desirable destination for Foreign Direct Investment (FDI).

Mr. Alex Feldman
President & CEO of US-ASEAN Business Council
In progressing towards the planned target of high-income country status by 2024, Malaysia might want to focus on productivity growth with structural reforms to move up the value chain and improve skills as the leader of Digital ASEAN.

Prof. Hidetoshi Nishimura
President of Economic Research Institute for ASEAN and East Asia
To succeed, we need to draw on foreign investment and what is required is to strengthen ourselves, especially in terms of stability, quality workforce and incentives we can provide.

Tan Sri Datuk Kamal Salih
Former Chairman of Malaysia Institute of Economic Research (MIER)
ASEAN also had “multiple gears”, with Singapore on the one side, countries like Myanmar on the other side of the spectrum and of course, not forgetting Malaysia.

Dr. Nungsari Ahmad Radhi
Economist
When we think about the future of business, we must really think into account the hopes and the dreams of the young people. So we must do business in a manner that is sustainable.

Dato’ Sri Idris Jala
President and Chairman PEMANDU Associates, Malaysia
What COVID-19 has done is, I think, accelerated that belief or strengthened and cemented that belief that digital is indeed the way forward.

Dr Mohammad Fahmi Ngah
Managing Director, SSDU Innovations Sdn Bhd, Malaysia
In all three divisions, Malaysia is one of the very few countries in the world where we are very well represented with footprints.

Raymond Lim
Head of Country, Airbus Malaysia
ASEAN has many strengths, one of which is the extensive Free Trade Agreements (FTAs) with many countries in the region. Whether it be ASEAN FTAs, bilateral FTAs or the RCEP agreement, they help connect ASEAN with their major trading partners and should be capitalised upon.

Ms. Pimchanok Vonkorpon
Director General Trade Policy and Strategy Office, Ministry of Commerce, Thailand
Prospects for ASEAN are relatively positive in spite of the unpredictable virus evolution, and if governments do not retreat behind borders but remain open and outward-looking.

Dr. Jayant Menon
Visiting Senior Fellow ISEAS-Yusof Ishak Institute, Singapore
The systematic role of the Government should be not only as the backbone, the bearing of the success of partnership between enterprises, private sector, SMEs, and financial partners but also as the identifier of the overall growth.

Heru Dewanto
President of Institution of Engineers Indonesia (PIl), Indonesia
Malaysia or Selangor’s role as a gateway to ASEAN is attributed to its geographical location, and its educated workforce makes Malaysia a desirable destination for Foreign Direct Investment (FDI).

Mr. Alex Feldman
President & CEO of US-ASEAN Business Council
All quotes are taken from our past speakers during the previous conference.
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