Empowering Tomorrow, Today!

18-21 November 2021

Kuala Lumpur Convention Centre,
Kuala Lumpur


Selangor ASEAN Business Conference

Be a part of the next economic revolution in the 5th Selangor ASEAN Business Conference, committed towards Empowering Tomorrow, Today!. Discover the most recent developments and way forward in vital economic integration, market access and opportunities in the ASEAN region in a gathering of key economic leaders from around the world including government delegations, high-profile industry players, trade associations, business chambers and international investors. 

Why Attend?

Discover the future roadmap of the ASEAN economic landscape.
Take part in the discussion for economic integration, market access and new opportunities in the ASEAN region.
Network with key economic leaders from around the world from both government and private sectors both physically and virtually.
Access on-demand content including webinars and conferences anytime, anywhere through our virtual platform.

SABC Themes


Gateway To Trade & Investment Opportunities In ASEAN

Encompassing Key Industries Such As Food & Beverages, Life Sciences And Bio-technology. During That Year, SABC Also Included A 1-day Industrial Site Visit To Pulau Indah A.K.A Selangor’s Halal Hub And Selangor Bio Bay.


Driving Sustainable Economic Growth Within ASEAN Economic Community

Took On Current Issues And Opportunities That Impact The Business Landscape In ASEAN. Featured Panel Discussions That Analyses Market Insight As Well Trends, With The Primary Aim Of Driving Sustainable Economic Growth Within The ASEAN Economic Community (AEC). Key Topics Themed; Food For Thought, Deciphering ASEAN, ASEAN Economic Integration, Entrepreneurship (Youth & Women), Halal And, Belt And Road Initiative (Mandarin Session)


Towards Enriching ASEAN Economic Community

Initiated Discussions On The ASEAN Economic Community Vision 2025, With Strong Emphasis On Creating A Cohesive And Competitive Environment That Is Innovatively Dynamic Through An Economic Strategic Alliance. Also Included A Panel Session On RCEP And How The Agreement May Bring Threats And Opportunities To The Business Communities.


ASEAN: A Beacon Of Light In A Pandemic-hit World Economy

Initiated Discussions On Opinions And Expert Advice On Key Issues Affecting ASEAN Member Countries In The Light Of A Pandemic-hit World Economic Scenario And ASEAN’S Response.

11:00AM-12:15PM (GMT +8)

The Fourth Industrial Revolution (4IR) is gaining momentum in an unprecedented speed and its significance has become even more undisputable in the post pandemic economy.  Companies now recognise that it is crucial not only to understand how it could change businesses, but also to embrace it and take full advantage of the opportunities it provides.   

The Panellists of this Webinar will share their insights on how companies could adopt, adapt and nurture technology to be competitive today, and future-proof tomorrow.


Ben Ibrahim

TV Host


Datuk (Dr) Vinod Sekhar

Chairman and Chief Executive, PETRA Group


Heru Dewanto

President of Institution of Engineers Indonesia (PII), Indonesia


Dr. Ichsan Ichsan

Business Advisor, PT Awina Sinergy Inernational, Indonesia

11:00AM-12:15PM (GMT +8)

Workforce around the world was forced to lock down, or work from home unexpectedly in 2020.  Some businesses and workforce are still struggling today, some are coping well and some even have discovered advantages and benefits of the new normal and the new way. The Panellists of this Webinar will share their experiences in how their businesses and workforce are coping, how the meaning of human resource could be re-defined, and how efficiency, productivity and performance could be managed and evaluated.


Ben Ibrahim

TV Host


Teh Sook Ling

Executive Director,
Selangor Human Resource Development Centre, Malaysia


Dr Dzaharudin Mansor

National Technology Officer,
Microsoft Malaysia


Animesh Mukherjee

Chief People Officer,
Lazada Malaysia

11:00AM-12:00PM (GMT +8)

SMEs and Entrepreneurs are often regarded as national assets that could be refined, motivated and remunerated to the greatest possible extent. SMEs and Entrepreneurs maybe limited in resources, but they always make up with creativity, innovation and unconventional solutions. The role of SMEs and entrepreneurs in any economy is undisputable in terms of wealth creation, job creation, as well as the creation of new  business models.

The Panellists of this Webinar will share their experiences as SMEs and entrepreneurs, and how they seize untapped opportunities to become successful.


Ben Ibrahim

TV Host


Wong Wai Ken

Country Manager,
StashAway Malaysia


Sasibai Kimis

Founder & Chief Innovation Officer,
Earth Heir®



Director of
International Cooperation Division,
SME Corp Malaysia

9:30 - 10:15 am (GMT +8)


YBhg. Dato' Hasan Azhari Bin Hj Idris

Chief Executive Officer, Invest Selangor Berhad

Panelist 1

His Excellency Dr Justin Lee

Australian High Commissioner to Malaysia

Panelist 2

His Excellency Vanu Gopala Menon

Singaporean High Commissioner to Malaysia

Panelist 3

His Excellency Oka Hiroshi

Ambassador of Japan to Malaysia

10:30 am - 11:45 am (GMT +8)


COVID-19 has proven to be a force of change pushing organizations for digitalization. More than 1 in every 3 digital service consumers started using digital services due to COVID-19. 94% of new users will continue their habits post-pandemic. Digital Economy is there to stay and will take a leap forward. The new frontiers are widely open now on this new digital economy, new consumerism and new behaviours.

Join the session to participate in the discovery of opportunities the Digital Economy brings to cross border transactions, monetisation of new business models, market access and business expansion into ASEAN.


YB Dr Ong Kian Ming

Member of Parliament

Panelist 1

Esther An

Chief Sustainability Officer,
City Developments Limited, Singapore

Panelist 2

Ybhg. Dato' Sri Idris Jala

President and Chairman,
PEMANDU Associates

Panelist 3

Adiwinahyu Basuki Sigit

Director of Sales,


11:45 am - 1:00 pm (GMT +8)


Moving towards the post COVID-19 era, ASEAN countries should not only focus on their respective growth, but also to build synergy among the ASEAN Economic Community (AEC) and encourage closer partnership to achieve the ASEAN global competitiveness. A collaborative framework for sectoral development is particularly important to address the critical issues faced by the global supply chain post COVID-19 pandemic.

Join the session to gain insights on how ASEAN is adapting to and adopting technology to sustain growth. Gather important information in charting business direction and formulating business strategy aligned to the ASEAN massive growth impetus.


Zahir Kelvin Ong Abdullah

Panelist 1

Dr. Mohammad Fahmi Ngah

Managing Director,
SSDU Innovations Sdn Bhd, Malaysia

Panelist 2

Prasad Kale

Chief Digital Officer,
TVS Digital, Singapore

Panelist 3

Vishal Tulsian

Chief Executive Officer,
PT Bank Amar, Indonesia

Panelist 4

Yong Kai Ping

Chief Executive Officer,
Selangor Information Technology & Digital Economy Corporation (SIDEC) Malaysia

2:30 pm - 3:45 pm (GMT +8)


Explore the best technology oriented practices to create sustainable long-term revenue from smart manufacturing processes and smart human resources deployment. Is Artificial Intelligence (AI), robotic applications, Machine to Machine communication systems, data analytics, wireless technologies, drone utilization, etc. beyond the reach of SMEs? Are these relevant and applicable for the FIVE Clusters?

Join the session to explore how technologies can be adopted and integrated to increase efficiency, achieve asset optimization, increase revenue and sustain in the Digital Economy.


Kamarul Bahrin


Raymond Lim

Head of Country,
Airbus Malaysia


Sharul A. Rashid

Group Technical Authority, Instrument and Control, PETRONAS


Akant Madan

Director APAC Supply Chain (Strategy & Programs), GlaxoSmithKline Consumer Healthcare, Malaysia


Ir. Johnson Tan

Vice President, Head of Application & Technology, Digital Industries,
Siemens Malaysia Sdn Bhd, Malaysia

3:45 pm- 5:00 pm (GMT +8)


The COVID-19 pandemic has propelled the adoption of the Fourth Industrial Revolution (4th IR) at an unprecedented speed. Many of the 4th IR adoption and digitalisation will become the main stream of business. Companies now recognise that it is crucial not only to understand how 4th IR could change businesses, but also to embrace it and take full advantage of the opportunities it provides.

Join this session to see how companies could adopt, adapt and nurture technology to be competitive today, and future-proof tomorrow.


Ibrahim Sani

Panelists 1

Anna Teo

Group CEO, Hernan Corporation Sdn Bhd

Panelists 2

Jalil Rasheed,

Group CEO, Berjaya Corporation Berhad

Panelists 3

Aireen Omar

President, Airasia Digital

Panelists 4

Kuan Mun Leong

Chief Executive Officer, Hartalega Holdings Berhad


No. F1-2-G, Jalan Multimedia 7/AG, CityPark, i-City , 40000 Shah Alam, Selangor Darul Ehsan, Malaysia

(+6) 03 5510 2005

18-21 November 2021

Kuala Lumpur Convention Centre, Kuala Lumpur

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